Different types of CRMs support your business goals from different angles. Choosing the best CRM system for your company requires looking at your objectives and determining the main customer management problems you need resolved.
Whether you’re looking to implement a CRM for the first time or want to switch to something that better suits your needs, there are a several types of CRM systems to consider.
There are three types of CRMs that we’ll explain today:
As the name suggests, an operational CRM assists businesses in managing their day-to-day marketing, sales, and customer service operations. These platforms are the most common type of CRM and are popular among businesses in a wide range of industries.
Analytical CRMs make it easier to manage the processes of customer acquisition and retention, as well as keep track of customer details. This is an ideal solution for companies that want to collect and analyze a large amount of data.
This third type of CRM system is designed to improve the customer experience. Collaborative CRM features streamline communication for all parties — both between the customer and your company and between various departments and stakeholders.
If you already have a CRM in place, let us know which type you use and if there are features you’d like to see more CRMs offer.