The travel and hospitality industry is a place where consumers are highly sophisticated. Well-known international companies like Booking, Airbnb, or TripAdvisor, on the one hand, set a tone in the level of service. On the other hand, the level of competition is rather high and continues to grow.
In such hard terms, local businesses should be both efficient and agile; otherwise, they are doomed to disappear. It holds true for big global players too. They are in open view, bearing the brunts of the competitors.
Out-of-the-box software solutions are always too generic and unable to provide the required level of efficiency or fully fit all the needs of the business. Moreover, they are inflexible: no one vendor of the ready-made software is ready to grant every change request came from the client.